CONCEPT

For this project, I developed a cohesive video series for the band’s YouTube channel with the goal of increasing exposure and strengthening their visual identity online.

VISUAL LANGUAGE

The visual direction is built around a simple black-and-white arti direction of the existing album, using selected photographic elements that match the band’s existing album artwork. I kept the motion subtle with lyric overlays and visualizers to support the music rather than distract from it.

Whole album here :